Mandate:Corporate Relations Board Mandate

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Corporate Relations Board Mandate

About
Board Member	Fiona Hamilton
Support	Daniel Schwartz
Start Date	December 1st, 2018
Expected Completion Date	November 1st, 2019
Category	Corporate Relations & Sponsorship

Goal: To create and maintain stronger and more continuous relationships with EUS sponsors.

Context

• EUS sponsorship and corporate relations currently falls under the portfolio of the VP Finance, which is already very heavy. The VP Finance is currently responsible for seeking sponsorship from companies that are interested in all EUS members and is responsible for hosting events with them.
• There is limited continuity between events and their sponsors. Often, groups fail to deliver on the promises they made to sponsors and fail to follow up with them after the event has taken place.
• Sponsorship coordinators and VP Externals often struggle to find sponsors and rely heavily on the resources provided by their successor. Currently, the EUS provides little to no sponsorship resources to EUS groups.

Goals

Initial Deliverables

Goals first set when the mandate was created
Having (very limited) oversight of sponsorship in the EUS

Providing sponsorship resources to EUS groups

Creating a new position solely focused on these tasks

Timeline

Timeline	Date Completed
Recruit a corporate relations director
Creation of Sponsorship Guidebook
Creation Sponsorship Tracker
Meet with sponsorship coordinators from EUS groups & VP Externals once or twice per semester

Additional Info

A corporate relations directorship was actually created two years ago and has since become obsolete. This is believed to have been caused by the unclear manner in which the position was initially defined and the lack of deliverables that the director was responsible for. This mandate aims to create a directorship that is accountable and clearly defined so that it can be successful.